With the rise in influencer marketing, we are also seeing an increase in the number of influencer marketing platforms available in the market. These platforms have made it easier for marketers and brands to execute and manage their campaigns effectively. Here are nine ways you can make the most of influencer marketing platforms: #1: Discover […]
There have been many significant changes in the influencer marketing industry within just a short period of time. And whether you’re a marketer or an influencer, it’s wise to stay updated with these changes and updates. This can help you execute more effective campaigns or better monetize your influence. Here are 14 interesting influencer marketing […]
Influencer marketing is often considered to be a female-dominated space, especially on Instagram. In fact, a Klear study found that 83.9% of Instagram posts using the hashtag #ad were created by women. However, there are plenty of male influencers who are dominating the space as well with intriguing and exciting content. Many male influencers who […]
Influencer marketing is already a billion dollar industry. So it’s no surprise that there are scammers trying to take advantage of it and fooling brands into work with them. These could be real people who are faking their influence by buying followers. They could also be scammers building fake profiles and buying followers. Either way, […]
The effectiveness of traditional marketing methods has been on the decline for some time now. You might think that would make it difficult for brands to reach and engage their audiences. Brand trust, credibility, authenticity, visibility, and engagement are the driving factors behind consumer purchase decisions. This is why brands have had to adjust their […]
We’ve provided you with a few case studies before proving how effective influencer marketing is to promote businesses. From top brands like Nike to startups like YouFoodz, businesses are executing successful campaigns involving influencers. Here are seven more case studies with impressive results, proving that influencer marketing is here to stay: #1: Tommy Hilfiger#2: Old […]
Instagram Stories can be a great way to connect with your followers and engage them directly. Unlike your regular Instagram posts, they have a more authentic feel. Why? Because they don’t necessarily have to be edited as carefully because they don’t stay in your profile forever. Stories give you a fun way to show an […]
Influencer Marketing Hub has already created a very comprehensive list of 15 tools that you can use for free to discover influencers for your campaign. You may have tried using some of those tools and found that they work for you. But what works for one marketer doesn’t necessarily suit everyone. So we’ve decided to come […]
Over the past decade or so, memes have become a deep-rooted element of the digital world, particularly on social media. But you’ll be surprised to learn that it was a term coined by biologist Richard Dawkins back in 1976. It was meant to describe cultural trends that become rapidly popular. Going by his definition the […]
Massively popular among gamers, Twitch has become an important marketing platform for many gaming-related businesses. It has even become one of the leading social channels for businesses to execute their influencer marketing campaigns. If you’ve heard about the platform and are thinking about using it as a marketing channel, it would be wise to check […]
