Whether you’re just testing out the waters of influencer marketing or have already executed campaigns in the past, 6Degrees will help you get the most out of your marketing dollars.
Too many players in the industry regard influencer marketing as something akin to celebrity endorsements, only cheaper. We believe—and our results demonstrate—that notion couldn’t be further from the truth. In the past few years, hundreds of companies have sprouted up to capitalise on influencer marketing’s newfound popularity. Software platforms, discovery tools, marketplaces, automation: there are any number of methods brands can use to create, distribute, and amplify content across the social web.
But there’s more to it than that.
Just because a message makes its way in front of millions of eyes doesn’t mean it resonated. Having hundreds of thousands of “Likes” does nothing for your bottom line. Even if all those people start following your social media accounts, that isn’t as good as acquiring even one new customer. At 6Degrees, we don’t stop and declare victory when the numbers look good. When we’ve increased your brand’s reach and engagement, we’re just getting started.
When you work with our team of influencer marketing experts, you’re getting more than you would with a pre-packaged software solution. We view your marketing as the story you want to tell audiences, a story that we’ll help you write. We’ll work closely with you to understand the background and personality of your business—we look at these as the chapters that have already been written. You’ll tell us your marketing objectives, what you want to accomplish—this is the happy ending we’ll build toward. Everything that comes between the beginning and the end, then, is the story we’ll create. We’ll assemble the cast of characters—the influencers—and create a narrative that’s authentic and relatable.
There’s no software that can take that approach. But we do love our software.
Let’s be honest, software does make certain parts of influencer marketing much easier. Humans can’t search for microinfluencers, or identify audience demographics, with the kind of speed and scale that algorithms are capable of. We wouldn’t be operating very efficiently if we were doing this all manually. That’s why our proprietary technology solutions form the foundation of our search and analytics efforts. You can’t work in the digital world without digital tools.
But let’s be honest about something else: lots of influencer marketing companies have their own proprietary software, too. It’s no longer unique to have reams of data at your fingertips. It’s what you do with the data that counts, and that’s why our clients choose to work with us.