There’s more to campaign reporting than performance metrics. Statistics around reach and engagement can be indicators of success or failure, but they don’t do a very good job of showing whether your objectives were met. We’ve created and managed a lot of campaigns for our clients over the years, and none of their goals included “Get 10,000 Likes” or “Foster a dialog in the comments.” At 6Degrees, we understand that engagement is the means to end, not the end itself.
When we design a campaign for you, it’s with your objectives in mind. And when we show you the reports, we don’t just hand you a stack of numbers. We show you how those numbers reflect the achievement of your campaign goals. Were you looking to increase your social following? Promote a specific product? Attract new subscribers to your email newsletter? Get people to join your new loyalty rewards program? These are all measurable goals, and we’ll be able to draw a straight line from those likes, comments, and shares, to the achievement of your objectives.
If influencer marketing is about moving your brand forward, then it’s self-defeating to view reports as a look into the past.
We don’t rely on campaign reporting as a simple measure of what happened. Our experience shows us that there’s a lot more intelligence to be gleaned from the numbers than just performance metrics. Packed within each report is a wealth of data detailing where we go from there—if you know how to read between the lines.
Which we do.
Seeing which influencers performed best is only the start of the planning process for future campaigns. Our technology allows us to look at the finest of data points, and our expertise guides us in analysing that data. We can tell you how the performance of your sponsored content compares with each influencer’s non-sponsored posts and use that as a guide to see how much influence they really have. We’ll dive deep into their audience’s makeup, along demographic and psychographic lines, and see which pieces of content resonated more than others, and with whom. And we’ll analyse the accounts of each engaged audience member as a way to identify influencers for future campaigns.