Influencer marketing hasn’t become so popular because it’s easy to do. No, it’s caught on because it’s effective—when done right. 6Degrees does it right.
We recognise that people are the biggest part of the equation for a successful influencer marketing push. Influencers are people. Their audiences? All people. And the engine that propels content forward is the trust those audiences place in the influencers. To build that trust, you can’t rely on software or AI. You need more people: us.
Unlike other influencer agencies, we aren’t representatives for talent. We represent our clients, and we don’t like limiting their options. We don’t exclusively hire from our talent pool, because we just don’t have a pool. What we do have is a combined three decades of experience that lets us hone in on exactly the kinds of creatives our clients should be working with, along with the skills to actually connect them.
In order to deliver on our clients’ objectives, we first had to focus on our own. Influencer marketing is especially effective in the Fashion/Beauty/Lifestyle space, and even more so when the content is on the number one platform for marketing to consumers, Instagram. This focus keeps us plugged into the various communities devoted to the lifestyle verticals, and ensures we stay ahead of the curve on trends—sometimes even shaping them. When you work with us, you don’t just get a team of influence marketers dedicated to your success. You get backdoor access into the very groups of people you’re trying to attract as your new audience.
Our clients run the spectrum, from independently-owned fashion boutiques to leading beauty brands. We’re equally good at running hyper-local campaigns for small businesses as we are pushing hundreds of pieces of content out to millions of people worldwide. We approach each client where they need to be met, and design campaigns aimed at achieving real business goals within any budget.